Hum, a fast-growing tech startup, drives easy personalization for professional associations, competing with Silicon Valley giants. Personalization is imperative to the modern association experience. Hum makes personalization easier than ever before.
Claire GlissonWhile technology giants have developed the technology to deliver a nuanced level of personalization, non-profits and member organizations have struggled to adapt. Read on to learn about the modern demand for custom experiences, and how associations can deliver them.
Claire GlissonDid you know that approximately 63% of members expect digital content to adjust based on their behavior? And yet, only 25% of associations have plans to launch personalized communications in 2021. Read on if you're ready to rethink your approach.
Claire GlissonAdvertising guru Sir Martin Sorrell said that “2020 is the year of first-party data.” He’s partially right. Actually, its importance will extend far into the next decade, as savvy marketers and businesses leverage its power.
Claire GlissonWe believe that audience strategy is a key element to association and society success in a digital first environment. Audience strategy asks associations to shift their focus from members to a broader audience of potential members, partners, thought leaders and more. This shift helps associations transform their member-centric models into a dynamic, global, growth-minded approach.
Claire Glisson