In an increasingly data-driven world, AMS tech is struggling to keep up, especially as association leaders are trying to solve digital transformation post-pandemic. They’re wondering: do I have a technology issue, or a strategy issue?
John ChalliceExecs across STM publishing, commercial publishing, and the nonprofit sector are looking for new ways to drive advertising revenue, monetize content, and identify unknown audiences via modern uses of publishing data intelligence. We caught up with five publishing industry leaders to share their predictions for 2022.
Laura SimisCustomer Data Platforms organize your previously scattered association data into one streamlined system. Good CDPs will go one step further - they will help you activate that data into marketing activity to engage your membership.
Liz HeinbergDigital transformation is all about understanding your audience, personalizing your content, and creating an intelligent story out of your data. It’s no surprise that over 75% of worldwide associations will undergo digital transformations by 2023. Read on to learn how to use data to solve your growth challenges, and modernize your association.
Claire GlissonFind new life in your legacy systems. Your platforms may be older, but they are capable of generating valuable data on your membership. This data can be unlocked and used to meet its full strategic potential with the right unifying layer. Hum’s intelligence platform makes it easy. Get access to data locked in legacy systems, and use that data in new, digital-first ways.
John Challice