Zero-Party to Third-Party Data: What's the Difference?
Not all data is created equal. Get the scoop on everything publishers need to know about zero-, first-, second-, and third-party data sources.
Evan O'NeillDigital Transformation
- Technology
- Technology
The Problem Isn't Your AMS — It's Your Data
In an increasingly data-driven world, AMS tech is struggling to keep up, especially as association leaders are trying to solve digital transformation post-pandemic. They’re wondering: do I have a technology issue, or a strategy issue?
John Challice - Content
2022 Personalization at Associations Report
71% of consumers expect companies to deliver personalized interactions. 76% get frustrated when that doesn’t happen. And yet, only 25% of associations have plans to launch personalized communications in the coming year. Read on if you're ready to rethink your approach.
Claire Glisson - Culture & News
IASA Partners with Hum for Digital Transformation
Digital transformation is top of mind for trade and professional associations in 2022. To power these data-driven transitions, they are adopting CDPs to unify technology systems and gain a real-time, 360-degree understanding of member behavior. IASA has selected Hum as their digital transformation partner, providing CDP technology and digital strategy expertise.
John Challice - Technology
What does Google Analytics 4 Mean for Publishers?
Google is making some big changes to their Google Analytics platform that will impact how over 40 million websites track performance data. What do scholarly publishers and media organizations need to know about Google Analytics 4?
Laura Simis
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