In an increasingly data-driven world, AMS tech is struggling to keep up, especially as association leaders are trying to solve digital transformation post-pandemic. They’re wondering: do I have a technology issue, or a strategy issue?
John ChalliceDigital transformation is top of mind for trade and professional associations in 2022. To power these data-driven transitions, they are adopting CDPs to unify technology systems and gain a real-time, 360-degree understanding of member behavior. IASA has selected Hum as their digital transformation partner, providing CDP technology and digital strategy expertise.
John ChalliceGoogle is making some big changes to their Google Analytics platform that will impact how over 40 million websites track performance data. What do publishers and media organizations need to know about Google Analytics 4?
Laura SimisExecs across STM publishing, commercial publishing, and the nonprofit sector are looking for new ways to drive advertising revenue, monetize content, and identify unknown audiences via modern uses of publishing data intelligence. We caught up with five publishing industry leaders to share their predictions for 2022.
Laura SimisCDPs improve your organization, better your memberhip relationships, and complement your current marketing strategies to increase engagement and boost revenue.
Fabi Rocha