Digital transformation

  • The Problem Isn't Your AMS — It's Your Data

    The Problem Isn't Your AMS — It's Your Data

    In an increasingly data-driven world, AMS tech is struggling to keep up, especially as association leaders are trying to solve digital transformation post-pandemic. They’re wondering: do I have a technology issue, or a strategy issue?

  • 5 Publishing Pros Weigh In On Leveraging Data in 2022

    5 Publishing Pros Weigh In On Leveraging Data in 2022

    Execs across STM publishing, commercial publishing, and the nonprofit sector are looking for new ways to drive advertising revenue, monetize content, and identify unknown audiences via modern uses of publishing data intelligence.  We caught up with five publishing industry leaders to share their predictions for 2022. 

  • What is a CDP and Does My Association Need One?

    What is a CDP and Does My Association Need One?

    Customer Data Platforms organize your previously scattered association data into one streamlined system. Good CDPs will go one step further - they will help you activate that data into marketing activity to engage your membership.

  • Using Data to Future-Proof Your Association

    Using Data to Future-Proof Your Association

    Digital transformation is all about understanding your audience, personalizing your content, and creating an intelligent story out of your data. It’s no surprise that over 75% of worldwide associations will undergo digital transformations by 2023. Read on to learn how to use data to solve your growth challenges, and modernize your association.

  • Breathing New Life into Your Aging Technology

    Breathing New Life into Your Aging Technology

    Find new life in your legacy systems. Your platforms may be older, but they are capable of generating valuable data on your membership. This data can be unlocked and used to meet its full strategic potential with the right unifying layer.  Hum’s intelligence platform makes it easy. Get access to data locked in legacy systems, and use that data in new, digital-first ways.

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