What Google's Cookie Reversal Means for Publishers
Third-party cookies refuse to crumble: A tactical advantage for publishers who prepared anyway.
Laura SimisThird-party cookies refuse to crumble: A tactical advantage for publishers who prepared anyway.
Laura SimisSecure your association's future by establishing data sovereignty with publishing partners. Learn how to negotiate for ownership and access to first-party data essential for AI innovation, personalization, and strategic growth.
John ChalliceGoogle's keeping third-party cookies. Here's why first-party data remains crucial for publishers' success in digital advertising and audience engagement.
Laura SimisGoogle may have delayed the phaseout of third-party data (...again) - but prioritizing first-party data in 2024 is still your best strategy. Here’s how the third-party cookie is beginning to crumble, and the steps publishers need to take this year to get ahead.
Laura SimisWhat we got right, and a sneak peek at the 2024 trends ahead.
John Challice