Google may have delayed the phaseout of third-party data (...again) - but prioritizing first-party data in 2024 is still your best strategy. Here’s how the third-party cookie is beginning to crumble, and the steps publishers need to take this year to get ahead.
Laura SimisWhat we got right, and a sneak peek at the 2024 trends ahead.
John Challice=Learn why a Customer Data Platform (CDP) is the answer to data security and consent management. Centralize all customer data in a single, secure location to better manage, protect, and activate customer data in a privacy-safe environment, and discover how a sound customer data strategy is the foundation to building customer trust and long-term engagement.
Niall LittleHum protects customer data in accordance with the strictest security, availability, confidentiality, and privacy standards.
Niall LittleDon’t become static. Now is the time to implement strategies to protect your organization from a cybersecurity threat. As you digitally transform your organization, you will need to embrace new frameworks for monitoring your audience and member data. Here are the top 5 ways to protect your association against a data breach, including how to implement internal controls, developing password protocols, and how to create a data breach response plan!
Juliet Hillbrand