Google's keeping third-party cookies. Here's why first-party data remains crucial for publishers' success in digital advertising and audience engagement.
Laura SimisGoogle may have delayed the phaseout of third-party data (...again) - but prioritizing first-party data in 2024 is still your best strategy. Here’s how the third-party cookie is beginning to crumble, and the steps publishers need to take this year to get ahead.
Laura SimisWhat we got right, and a sneak peek at the 2024 trends ahead.
John Challice=Learn why a Customer Data Platform (CDP) is the answer to data security and consent management. Centralize all customer data in a single, secure location to better manage, protect, and activate customer data in a privacy-safe environment, and discover how a sound customer data strategy is the foundation to building customer trust and long-term engagement.
Niall LittleHum protects customer data in accordance with the strictest security, availability, confidentiality, and privacy standards.
Niall Little