Content Strategy

  • A Publisher's Perspective: Data Solutions to Revive a Declining Model

    A Publisher's Perspective: Data Solutions to Revive a Declining Model

    We caught up with Thane Kerner, CEO & Founder of our sister company, Silverchair, to get his perspective on data solutions for publishers.  Watch this 6 minute video to get Thane's thoughts on the impact of the Open Access model on publishing. He shares his thoughts on how data intelligence can help publishers better serve their readers and diversify their offers to revive declining revenue.  

  • How to Make Smarter Content

    How to Make Smarter Content

    You’ve heard of content strategy and content marketing, but how about content intelligence? Or, having a data-driven understanding of how your content is performing.

  • 2021 Personalization at Associations Report

    2021 Personalization at Associations Report

    Did you know that approximately 63% of members expect digital content to adjust based on their behavior? And yet, only 25% of associations have plans to launch personalized communications in 2021. Read on if you're ready to rethink your approach.

  • Audience Strategy: Paving the Way for Digital Transformation

    Audience Strategy: Paving the Way for Digital Transformation

    When you get down to it, every association leader is hoping to answer the same question: How can I secure the future of my association in an ever-changing digital landscape? “Audience strategy” is the answer. By unlocking real-time insights and transforming those insights into actionable ideas to engage members, sponsors, new audiences, and beyond, your association can create a digital presence that converts and engages at multiple levels.

  • How Hum Works

    How Hum Works

    Hum Chief Growth Officer Jake Zarnegar introduces Hum: the Association Intelligence Platform. Take this two minute tour to get an idea of how Hum integrates your existing systems and technology to enable radical digital growth at your association.

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