Content Strategy

  • How Can Publishers Build Relationships with Their Readers?

    How Can Publishers Build Relationships with Their Readers?

    As transformational deals abound and scholarly publishers contend with new challenges posed by Open Access, there’s no better time to focus on building relationships with your readers.

  • 3 Engagement Strategies Scholarly Publishers Can Steal from Media Giants

    3 Engagement Strategies Scholarly Publishers Can Steal from Media Giants

    As the modern media landscape has grown, entertainment tech giants have raised the bar for online experiences. Here are the key strategies scholarly publishers can draw inspriation from to create memorable & engaging experiences for readers.

  • Modernizing Publisher Content Strategy with NLP

    Modernizing Publisher Content Strategy with NLP

    Hum’s Customer Data Platform (CDP) uses NLP to help our clients develop clean content tagging and gain a holistic understanding of their entire body of content, including journal articles, videos, marketing content, and more. NLP informs deep insights on each and every piece of content in our publishing clients’ ecosystem, helping them see the gaps, connections, and areas of opportunity in their content strategy.

  • Case Study: Developing Sponsored Content Programs that Drive Revenue

    Case Study: Developing Sponsored Content Programs that Drive Revenue

    There’s an incredibly high bar for developing valuable digital content. Many of the organizations I’ve worked with have struggled to create effective, valuable content programs. This piece shares my perspective on how to create a sponsored content program that drives value for readers and sponsors, and drives revenue for your organization. 

  • 5 Publishing Pros Weigh In On Leveraging Data in 2022

    5 Publishing Pros Weigh In On Leveraging Data in 2022

    Execs across STM publishing, commercial publishing, and the nonprofit sector are looking for new ways to drive advertising revenue, monetize content, and identify unknown audiences via modern uses of publishing data intelligence.  We caught up with five publishing industry leaders to share their predictions for 2022. 

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