B2B Media Companies Are Sitting on Untapped Content Potential
Discover how B2B media organizations are turning overlooked content into personalized, high-engagement experiences that drive engagement and revenue.
Laura SimisContent-Performance
- Content
- Revenue
Case Study: Us Weekly Turns Celebrity Content into Ad Revenue
a360 leverages Hum’s Alchemist AI content tagging to surface new programmatic ad categories and inventory.
Jake Minturn - Technology
2025 Publishing Technology Trends: A Look Back and Forward
The 2024 publishing tech recap: AI advances, B2C shift, core system upgrades. Explore how we expect to see these trends evolve in 2025 for scholarly publishers.
Laura Simis - Content
AI can Empower Journal Editors
Explore how publishers like Oxford University Press and Rockefeller University Press leverage AI to enhance editorial workflows, improve content strategy, and maintain academic quality.
Laura Simis - Technology
Google Analytics 4 is Here: What Publishers Need to Know
Google Analytics 4 brings new privacy features, cross-device tracking and an events-based model to Google's analytics offering. Learn what's new, what changes may limit your content and audience understanding, and ways that a CDP can deepen your GA4 data to bring you even deeper content intelligence.
Laura Simis
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