IFT Let Reader Behavior Edit the Editorial Calendar
How IFT used Alchemist Engage to compare editorial priorities with real audience behavior and make smarter decisions about what to cover next.
Carson FioriAnonymous readers
- Content
- Revenue
IFT Turned Website Visits into Registrations and Renewals
How IFT used Alchemist Engage to turn existing website attention into event registrations, membership renewals, and other high-value actions.
Carson Fiori - Culture & News
BMJ Group Expands Partnership with Hum to Enhance Audience Experience and Engagement
After a successful year-long pilot, BMJ Group has now fully adopted Hum’s Alchemist Engage to strengthen its understanding and engagement with its global audience of healthcare professionals and researchers.
Hum Team - Growth
Case Study: IFT Increases Marketable Audience by 10% Using Hum
See how IFT expanded their marketable audience by 10%, using Hum to target anonymous readers with campaigns offering gated materials in exchange for identifying details.
Carson Fiori - Growth
The Power of Connected Profiles
Want a seat at your audience's table? Connected profiles unify behavioral data and contact info into rich 360° audience views, unlocking hyperpersonalized experiences, granular segmentation and high-impact activations.
John Challice
No posts yet