Data intelligence may sound intimidating, but upon closer inspection – It is merely a way to unify content and data to create new streams of revenues, subscriptions, and membership. The future of your organization lies within unified data. Hum was created to help associations and member organizations that fail to leverage this power known as ‘Big data.’ Check out this quick read on why your association's growth may feel stagnant, how to leverage data without in-house expertise, and the results of Hum's data intelligence platform (created specifically for associations!)Juliet Hillbrand
Juliet is a Communications Specialist and Content Manager with more than 10-years of leading digital branding strategy in various niches. She utilizes a strong inclination towards consumer research and psychological triggers, aligning these with the objectives of her audience members. Able to combine visual design with content strategy, she has been named in 'International Contemporary Masters' and 'Top Writers in Texas.' She is presently leading Hums' content marketing initiatives by offering association leaders quantifiable value that optimizes their content intelligence.
By Juliet Hillbrand
As your association determines the best software stack for your needs, the debate rages on for microservices versus monolithic architectures. Both options communicate data about your members through cloud-based technology. While CMS leaders like SalesForce and HubSpot utilize Monoliths; tech giants like Netflix, Amazon, and Google prefer microservices. It may seem intimidating at first glance, so use this quick guide from Hum to break down these complex concepts into easily comprehensible pieces!Juliet Hillbrand
Generation Z (sometimes referred to as Gen-Z or Zoomers) were born between 1997 and 2015, succeeding Millennials and preceding Generation Alpha. With an age range between 6-24, this group has never witnessed life without the internet. Due to this, they are the truest classification of ‘digital natives,’ expecting more innovation than any generation before.Juliet Hillbrand
Millennials, born between 1981 and 1996, are presently the largest age group in the United States. Read on for a visual look at their interests and key drivers of behavior. Learn how to serve this important group of potential members and up-and-coming industry leaders.Juliet Hillbrand
In 2021, your marketing efforts should be oriented towards Millennials and Generation Zers. With a purchasing power exceeding 1.42-trillion-dollars in 2020 - This demographic of 140+-million young professionals should not be underestimated or overlooked. Use this comprehensive guide for tips on understanding the modern member, developing your member lifecycle, utilizing humanization, and actually *keeping* young members engaged for sustainable profitability!Juliet Hillbrand