Juliet Hillbrand

Juliet Hillbrand

Juliet is a Communications Specialist and Content Manager with more than 10-years of leading digital branding strategy in various niches. She utilizes a strong inclination towards consumer research and psychological triggers, aligning these with the objectives of her audience members. Able to combine visual design with content strategy, she has been named in 'International Contemporary Masters' and 'Top Writers in Texas.' She is presently leading Hums' content marketing initiatives by offering association leaders quantifiable value that optimizes their content intelligence.

By Juliet Hillbrand

  • Best Practices For Securing  Your Member Data

    Best Practices For Securing Your Member Data

    Hackers are constantly on the lookout for any weaknesses within your organization's systems. Once they discover these vulnerabilities, you will have little control over these cyber threats. Use this guide as you build your own data security best practices. We will cover things like how to classify your data, how to allocate password accessibility, how to determine which users should have access, and establishing policies that will evolve with your association in the future.

  • How Data Security Impacts Your Bottom Line

    How Data Security Impacts Your Bottom Line

    Most association leaders are conditioned to believe that data maintenance is a necessary burden.  It’s time to adjust your perspective. Data protection is not just about security. It’s an investment in digital operations that will allow you to evolve your digital practices and offers for years to come. 

  • What’s the Difference Between Market Research and Audience Intelligence?

    What’s the Difference Between Market Research and Audience Intelligence?

    How effective are your current methods of understanding what drives membership? As you decipher the best methods for communicating to your prospective members, use this quick guide to understand market research, audience intelligence, and how Hum is outperforming CDPs (through technology built specifically with association needs in mind!)

  • You Don’t Have to Be a Data Scientist to Take Control of Your Data

    You Don’t Have to Be a Data Scientist to Take Control of Your Data

    The future of your organization lies within unified data. Data intelligence may sound intimidating, but upon closer inspection – It is merely a way to unify content and data to create new streams of revenues, subscriptions, and membership. Hum was created to help associations and member organizations that fail to leverage this power known as ‘big data.’  Check out this quick read on why your association's growth may feel stagnant, how to leverage data without in-house expertise, and the results of Hum's data intelligence platform (created specifically for associations!)

  • Choosing your Software Stack: Monolithic vs. Microservices

    Choosing your Software Stack: Monolithic vs. Microservices

    As your association determines the best software stack for your needs, the debate rages on for microservices versus monolithic architectures. Both options communicate data about your members through cloud-based technology. While CMS leaders like SalesForce and HubSpot utilize Monoliths; tech giants like Netflix, Amazon, and Google prefer microservices. It may seem intimidating at first glance, so use this quick guide from Hum to break down these complex concepts into easily comprehensible pieces!

This website uses cookies to ensure you get the best experience on our website.