Customer Data Platforms organize your previously scattered association data into one streamlined system. Good CDPs will go one step further - they will help you activate that data into marketing activity to engage your membership.
Liz HeinbergWith a Hum Customer Data Platform implementation, SSP will use real-time member and audience feedback to evolve their offerings, improve digital experiences, and match members to experiences based on interests and behaviors.
Claire GlissonHum is proud to partner with CyberRisk Alliance to help improve the way they interact with digital audiences. We’re installing our next generation Customer Data Platform (CDP) to inform better CRA audience segmentation, based on real-time behavior across their digital properties. Together with Hum, CRA will use these insights to deliver personalized products, content, and marketing experiences to their audience.
Claire GlissonWith Hum, you’ll get inspiration for improving event programming from many data sources across your organization. Hum pulls real-time engagement trends from sources like your learning systems, website, blog, marketing, and, of course, recent events, to show you what your audience is most interested in. Use this information to improve future events content, and create new programming proven to excite and engage members, including those you are most keen to reach. Make your programming more relevant, comprehensive, interesting, and better aligned to specific potential attendee populations you may currently be missing.
Liz HeinbergThe Hum Platform shares content intelligence that digs deep into engagement trends across all your digital content. Understand which topics, formats, and lengths are most popular, and see how content engages by segment. Use this information to repurpose your highest-performing content, and revisit pieces that could be great with just a tweak or two. Every piece of content is full of potential, and chances are, it just needs a little refreshing.
Claire Glisson