Hum Product

  • Forget CDPs - This Intelligence Software  is Built for Associations

    Forget CDPs - This Intelligence Software is Built for Associations

    Customer Data Platforms (CDPs) have become popular over the last decade because they listen to everything a user is telling you across your various systems. CDPs paint 360 pictures about how individuals and groups interact with your organization. CDPs can be complicated, sharing data that's very difficult to understand and act on. Enter the Association Intelligence Platform (AIP). This subset of CDPs exists to address concerns specific to non-profits like associations and societies.

  • Why Your Association Should be Collecting First Party Data

    Why Your Association Should be Collecting First Party Data

    Advertising guru Sir Martin Sorrell said that “2020 is the year of first-party data.” He’s partially right. Actually, its importance will extend far into the next decade, as savvy marketers and businesses leverage its power.

  • Audience Strategy: The Full Presentation

    Audience Strategy: The Full Presentation

    In December of 2020, we presented on Audience Strategy at digitalNow Conference. Now, we've released the full slide deck, full of insights and guides for launching an audience strategy at your associations!

  • Audience Strategy: Paving the Way for Digital Transformation

    Audience Strategy: Paving the Way for Digital Transformation

    When you get down to it, every association leader is hoping to answer the same question: How can I secure the future of my association in an ever-changing digital landscape? “Audience strategy” is the answer. By unlocking real-time insights and transforming those insights into actionable ideas to engage members, sponsors, new audiences, and beyond, your association can create a digital presence that converts and engages at multiple levels.

  • How Hum Works

    How Hum Works

    Hum Chief Growth Officer Jake Zarnegar introduces Hum: the Association Intelligence Platform. Take this two minute tour to get an idea of how Hum integrates your existing systems and technology to enable radical digital growth at your association.

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