Technology Strategy

  • What is a CDP and Does My Association Need One?

    What is a CDP and Does My Association Need One?

    Customer Data Platforms organize your previously scattered association data into one streamlined system. Good CDPs will go one step further - they will help you activate that data into marketing activity to engage your membership.

  • How the Society for Scholarly Publishing uses Member Feedback to Grow Digital Offers

    How the Society for Scholarly Publishing uses Member Feedback to Grow Digital Offers

    With a Hum Customer Data Platform implementation, SSP will use real-time member and audience feedback to evolve their offerings, improve digital experiences, and match members to experiences based on interests and behaviors.

  • Data Safety Month Takeaways

    Data Safety Month Takeaways

    Hum's June Data Safety Month was a deep-dive into best practices for cybersecurity, the impact data has on your bottom-line revenue, and how to protect your organization from a data breach. In case you missed anything, here's a visual look at the highlights and key takeaways!

  • How Should Technology Support Content Strategy?

    How Should Technology Support Content Strategy?

    President of CyberRisk Alliance & Hum Advisor, John Whelan, joins Hilary Marsh, Chief Strategist of Content Company Inc. to discuss data-driven content strategies. This snippet taken from the Association Forum’s SmartTech Conference explores the way that technology unites associations by improving their understanding of member behavior. These two business intelligence experts explore a unified approach to generating feedback and creating better experiences for association members.

  • Breathing New Life into Your Aging Technology

    Breathing New Life into Your Aging Technology

    Find new life in your legacy systems. Your platforms may be older, but they are capable of generating valuable data on your membership. This data can be unlocked and used to meet its full strategic potential with the right unifying layer.  Hum’s intelligence platform makes it easy. Get access to data locked in legacy systems, and use that data in new, digital-first ways.

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