Sponsor Engagement

  • 3 Engagement Strategies Scholarly Publishers Can Steal from Media Giants

    3 Engagement Strategies Scholarly Publishers Can Steal from Media Giants

    As the modern media landscape has grown, entertainment tech giants have raised the bar for online experiences. Here are the key strategies scholarly publishers can draw inspriation from to create memorable & engaging experiences for readers.

  • Case Study: Developing Sponsored Content Programs that Drive Revenue

    Case Study: Developing Sponsored Content Programs that Drive Revenue

    There’s an incredibly high bar for developing valuable digital content. Many of the organizations I’ve worked with have struggled to create effective, valuable content programs. This piece shares my perspective on how to create a sponsored content program that drives value for readers and sponsors, and drives revenue for your organization. 

  • Finding New Revenue Lines

    Finding New Revenue Lines

    Hum intelligence reveals the data you need to design strategies for new revenue opportunities. Hum also includes a set of features to help you bring those ideas to life. Read on to discover a use case where an association builds a paid webinar series from a set of high performing free content.

  • Increasing Sponsor Engagement with Events

    Increasing Sponsor Engagement with Events

    Learn Hum's approach to increasing sponsor engagement with digital event packages. Hum's association use case series explores practical solutions for top association digital challenges. Get inspired to evolve your digital offerings as you browse scenarios and solutions by department.

  • Watch and Learn: HIMSS Success Stories

    Watch and Learn: HIMSS Success Stories

    In 2013 HIMSS CEO Steve Lieber began to shift the HIMSS model towards a digital-first landscape. Over the next few years, HIMSS experienced transformational growth across all operational functions as they expanded their reach and impact. How? By introducing a data-driven audience strategy to serve not just their core members, but also a highly engaged, global audience.

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