As the modern media landscape has grown, entertainment tech giants have raised the bar for online experiences. Here are the key strategies scholarly publishers can draw inspriation from to create memorable & engaging experiences for readers.
Laura SimisThere’s an incredibly high bar for developing valuable digital content. Many of the organizations I’ve worked with have struggled to create effective, valuable content programs. This piece shares my perspective on how to create a sponsored content program that drives value for readers and sponsors, and drives revenue for your organization.
Joe HaddockHum intelligence reveals the data you need to design strategies for new revenue opportunities. Hum also includes a set of features to help you bring those ideas to life. Read on to discover a use case where an association builds a paid webinar series from a set of high performing free content.
Claire GlissonLearn Hum's approach to increasing sponsor engagement with digital event packages. Hum's association use case series explores practical solutions for top association digital challenges. Get inspired to evolve your digital offerings as you browse scenarios and solutions by department.
Claire GlissonIn 2013 HIMSS CEO Steve Lieber began to shift the HIMSS model towards a digital-first landscape. Over the next few years, HIMSS experienced transformational growth across all operational functions as they expanded their reach and impact. How? By introducing a data-driven audience strategy to serve not just their core members, but also a highly engaged, global audience.
Steve Lieber