Hum, a fast-growing tech startup, drives easy personalization for professional associations, competing with Silicon Valley giants. Personalization is imperative to the modern association experience. Hum makes personalization easier than ever before.
Claire GlissonAdvertising guru Sir Martin Sorrell said that “2020 is the year of first-party data.” He’s partially right. Actually, its importance will extend far into the next decade, as savvy marketers and businesses leverage its power.
Claire GlissonIn December of 2020, we presented on Audience Strategy at digitalNow Conference. Now, we've released the full slide deck, full of insights and guides for launching an audience strategy at your associations!
Steve LieberWhen you get down to it, every association leader is hoping to answer the same question: How can I secure the future of my association in an ever-changing digital landscape? “Audience strategy” is the answer. By unlocking real-time insights and transforming those insights into actionable ideas to engage members, sponsors, new audiences, and beyond, your association can create a digital presence that converts and engages at multiple levels.
Claire Glisson