Measuring Impact

  • How Should Technology Support Content Strategy?

    How Should Technology Support Content Strategy?

    President of CyberRisk Alliance & Hum Advisor, John Whelan, joins Hilary Marsh, Chief Strategist of Content Company Inc. to discuss data-driven content strategies. This snippet taken from the Association Forum’s SmartTech Conference explores the way that technology unites associations by improving their understanding of member behavior. These two business intelligence experts explore a unified approach to generating feedback and creating better experiences for association members.

  • Finding New Revenue Lines

    Finding New Revenue Lines

    Hum intelligence reveals the data you need to design strategies for new revenue opportunities. Hum also includes a set of features to help you bring those ideas to life. Read on to discover a use case where an association builds a paid webinar series from a set of high performing free content.

  • How to Make Smarter Content

    How to Make Smarter Content

    You’ve heard of content strategy and content marketing, but how about content intelligence? Or, having a data-driven understanding of how your content is performing.

  • Assess your Association's Digital Readiness

    Assess your Association's Digital Readiness

    Does your association have the right infrastructure and strategic approach to become a digital-first associaton? See how your systems and processes stack up by taking our nine question digital readiness assessment.

  • Enterprise Strategies to Future-Proof Your Association

    Enterprise Strategies to Future-Proof Your Association

    These key areas will help your organization move from a member-centric organization to an entrepreneurial, mission-based business with a membership core. This shift will future-proof your organization as you grow and scale in a digital-first landscape.

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