Measuring Impact

  • What is a CDP and Does My Association Need One?

    What is a CDP and Does My Association Need One?

    Customer Data Platforms organize your previously scattered association data into one streamlined system. Good CDPs will go one step further - they will help you activate that data into marketing activity to engage your membership.

  • Leveraging AI to Power Full-Service Solutions for Association & Society Growth

    Leveraging AI to Power Full-Service Solutions for Association & Society Growth

    Press Release | Hum, the only Customer Data Platform (CDP) built for nonprofit growth, launches AI-powered, outcome-driven solutions that make modern digital growth techniques accessible to associations and societies.

  • How Should Technology Support Content Strategy?

    How Should Technology Support Content Strategy?

    President of CyberRisk Alliance & Hum Advisor, John Whelan, joins Hilary Marsh, Chief Strategist of Content Company Inc. to discuss data-driven content strategies. This snippet taken from the Association Forum’s SmartTech Conference explores the way that technology unites associations by improving their understanding of member behavior. These two business intelligence experts explore a unified approach to generating feedback and creating better experiences for association members.

  • Finding New Revenue Lines

    Finding New Revenue Lines

    Hum intelligence reveals the data you need to design strategies for new revenue opportunities. Hum also includes a set of features to help you bring those ideas to life. Read on to discover a use case where an association builds a paid webinar series from a set of high performing free content.

  • How to Make Smarter Content

    How to Make Smarter Content

    You’ve heard of content strategy and content marketing, but how about content intelligence? Or, having a data-driven understanding of how your content is performing.

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