Martech

  • What does Google Analytics 4 Mean for Publishers?

    What does Google Analytics 4 Mean for Publishers?

    Google is making some big changes to their Google Analytics platform that will impact how over 40 million websites track performance data. What do scholarly publishers and media organizations need to know about Google Analytics 4?

  • Choosing your Software Stack: Monolithic vs. Microservices

    Choosing your Software Stack: Monolithic vs. Microservices

    As you determine the best software stack for your needs, the debate rages on for microservices versus monolithic architectures. Both options communicate data about your members through cloud-based technology. Use this quick guide from Hum to break down these complex concepts.

  • Improving Event Marketing

    Improving Event Marketing

    When you have the ability to cultivate a larger audience and engage them year-round, event marketing is easier, and more targeted. Via Hum’s intelligence, you already know who will be interested in an event. And with targeted emails, based on Hum real-time segments, you have a high-impact, low-cost channel to nurture your audience toward event signups.

No posts yet

This website uses cookies to ensure you get the best experience on our website.