Eliminating Silos

  • What is a CDP and Does My Association Need One?

    What is a CDP and Does My Association Need One?

    Customer Data Platforms organize your previously scattered association data into one streamlined system. Good CDPs will go one step further - they will help you activate that data into marketing activity to engage your membership.

  • Do We Need a CDP? Meet the Intelligence Software Built for Associations

    Do We Need a CDP? Meet the Intelligence Software Built for Associations

    Customer Data Platforms (CDPs) have become popular over the last decade because they listen to everything a user is telling you across your various systems. CDPs paint 360 pictures about how individuals and groups interact with your organization. CDPs can be complicated, sharing data that's very difficult to understand and act on. Enter the Association Intelligence Platform (AIP). This subset of CDPs exists to address concerns specific to non-profits like associations and societies.

  • Training Staff on The Hum Platform - It's Easy!

    Training Staff on The Hum Platform - It's Easy!

    Take a peek into Hum's onboarding and training process. Hum is the most user-friendly customer data platform on the market. Our simple interfaces are built with association professionals in mind, and rest assured, no data science degree is required to interpret data gathered via the Hum platform. Your teams will be reaping the benefits of fully integrated association data in no time!

  • Audience Strategy: Paving the Way for Digital Transformation

    Audience Strategy: Paving the Way for Digital Transformation

    When you get down to it, every association leader is hoping to answer the same question: How can I secure the future of my association in an ever-changing digital landscape? “Audience strategy” is the answer. By unlocking real-time insights and transforming those insights into actionable ideas to engage members, sponsors, new audiences, and beyond, your association can create a digital presence that converts and engages at multiple levels.

  • Assess your Association's Digital Readiness

    Assess your Association's Digital Readiness

    Does your association have the right infrastructure and strategic approach to become a digital-first associaton? See how your systems and processes stack up by taking our nine question digital readiness assessment.

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