Data Safety Month

  • Open Source vs. Building from Scratch

    Open Source vs. Building from Scratch

    Here's a look at why we ultimately decided that we needed to build our own CDP to form the core of the Hum Association Intelligence Platform. With open source programs like WordPress, Android, and Linux, we had to weigh the benefits and drawbacks before building our own CDP. As we continued to upgrade our customized platform, our tech team was confident that this was the right choice!

  • Best Practices For Securing  Your Member Data

    Best Practices For Securing Your Member Data

    Hackers are constantly on the lookout for any weaknesses within your organization's systems. Once they discover these vulnerabilities, you will have little control over these cyber threats. Use this guide as you build your own data security best practices. We will cover things like how to classify your data, how to allocate password accessibility, how to determine which users should have access, and establishing policies that will evolve with your association in the future.

  • How Data Security Impacts Your Bottom Line

    How Data Security Impacts Your Bottom Line

    Most association leaders are conditioned to believe that data maintenance is a necessary burden.  It’s time to adjust your perspective. Data protection is not just about security. It’s an investment in digital operations that will allow you to evolve your digital practices and offers for years to come. 

  • You Don’t Have to Be a Data Scientist to Take Control of Your Data

    You Don’t Have to Be a Data Scientist to Take Control of Your Data

    The future of your organization lies within unified data. Data intelligence may sound intimidating, but upon closer inspection – It is merely a way to unify content and data to create new streams of revenues, subscriptions, and membership. Hum was created to help associations and member organizations that fail to leverage this power known as ‘big data.’  Check out this quick read on why your association's growth may feel stagnant, how to leverage data without in-house expertise, and the results of Hum's data intelligence platform (created specifically for associations!)

  • Why Your Association Should be Collecting First Party Data

    Why Your Association Should be Collecting First Party Data

    Advertising guru Sir Martin Sorrell said that “2020 is the year of first-party data.” He’s partially right. Actually, its importance will extend far into the next decade, as savvy marketers and businesses leverage its power.

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