Audience Strategy

  • 4 Digital Marketing Techniques to Delight Your Members

    4 Digital Marketing Techniques to Delight Your Members

    CDPs improve your organization, better your memberhip relationships, and complement your current marketing strategies to increase engagement and boost revenue.

  • 2 Data-Driven Ways to Grow Your Membership

    2 Data-Driven Ways to Grow Your Membership

    Data is the key to understanding how members, subscribers, and anonymous website visitors interact with your association. With the right data, your association can create a smart plan to grow your association membership by engaging the right people with the right messages at the right time.

  • How Should Technology Support Content Strategy?

    How Should Technology Support Content Strategy?

    President of CyberRisk Alliance & Hum Advisor, John Whelan, joins Hilary Marsh, Chief Strategist of Content Company Inc. to discuss data-driven content strategies. This snippet taken from the Association Forum’s SmartTech Conference explores the way that technology unites associations by improving their understanding of member behavior. These two business intelligence experts explore a unified approach to generating feedback and creating better experiences for association members.

  • What’s the Difference Between Market Research and Audience Intelligence?

    What’s the Difference Between Market Research and Audience Intelligence?

    How effective are your current methods of understanding what drives membership? As you decipher the best methods for communicating to your prospective members, use this quick guide to understand market research, audience intelligence, and how Hum is outperforming CDPs (through technology built specifically with association needs in mind!)

  • Meet Gen-Z Infographic

    Meet Gen-Z Infographic

    Generation Z (sometimes referred to as Gen-Z or Zoomers) were born between 1997 and 2015, succeeding Millennials and preceding Generation Alpha. With an age range between 6-24, this group has never witnessed life without the internet. Due to this, they are the truest classification of ‘digital natives,’ expecting more innovation than any generation before.

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