Audience Data

  • 2 Data-Driven Ways to Grow Your Membership

    2 Data-Driven Ways to Grow Your Membership

    Data is the key to understanding how members, subscribers, and anonymous website visitors interact with your association. With the right data, your association can create a smart plan to grow your association membership by engaging the right people with the right messages at the right time.

  • How CyberRisk Alliance is using CDP Technology to Drive Personalization, Broaden Reach, and Expand Engagement

    How CyberRisk Alliance is using CDP Technology to Drive Personalization, Broaden Reach, and Expand Engagement

    Hum is proud to partner with CyberRisk Alliance to help improve the way they interact with digital audiences. We’re installing our next generation Customer Data Platform (CDP) to inform better CRA audience segmentation, based on real-time behavior across their digital properties. Together with Hum, CRA will use these insights to deliver personalized products, content, and marketing experiences to their audience.

  • Data Safety Month Takeaways

    Data Safety Month Takeaways

    Hum's June Data Safety Month was a deep-dive into best practices for cybersecurity, the impact data has on your bottom-line revenue, and how to protect your organization from a data breach. In case you missed anything, here's a visual look at the highlights and key takeaways!

  • Finding New Revenue Lines

    Finding New Revenue Lines

    Hum intelligence reveals the data you need to design strategies for new revenue opportunities. Hum also includes a set of features to help you bring those ideas to life. Read on to discover a use case where an association builds a paid webinar series from a set of high performing free content.

  • 5 Ways to Protect Your Organization From A Data Breach

    5 Ways to Protect Your Organization From A Data Breach

    Don’t become static. Now is the time to implement strategies to protect your organization from a cybersecurity threat. As you digitally transform your organization, you will need to embrace new frameworks for monitoring your audience and member data. Here are the top 5 ways to protect your association against a data breach, including how to implement internal controls, developing password protocols, and how to create a data breach response plan!

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