Audience Data

  • Inside the Millennial Mind Infographic

    Inside the Millennial Mind Infographic

    Millennials, born between 1981 and 1996, are presently the largest age group in the United States. Read on for a visual look at their interests and key drivers of behavior. Learn how to serve this important group of potential members and up-and-coming industry leaders.

  • A Publisher's Perspective: Data Solutions to Revive a Declining Model

    A Publisher's Perspective: Data Solutions to Revive a Declining Model

    We caught up with Thane Kerner, CEO & Founder of our sister company, Silverchair, to get his perspective on data solutions for publishers.  Watch this 6 minute video to get Thane's thoughts on the impact of the Open Access model on publishing. He shares his thoughts on how data intelligence can help publishers better serve their readers and diversify their offers to revive declining revenue.  

  • Forget CDPs - This Intelligence Software  is Built for Associations

    Forget CDPs - This Intelligence Software is Built for Associations

    Customer Data Platforms (CDPs) have become popular over the last decade because they listen to everything a user is telling you across your various systems. CDPs paint 360 pictures about how individuals and groups interact with your organization. CDPs can be complicated, sharing data that's very difficult to understand and act on. Enter the Association Intelligence Platform (AIP). This subset of CDPs exists to address concerns specific to non-profits like associations and societies.

  • How to Make Smarter Content

    How to Make Smarter Content

    You’ve heard of content strategy and content marketing, but how about content intelligence? Or, having a data-driven understanding of how your content is performing.

  • Why Your Association Should be Collecting First Party Data

    Why Your Association Should be Collecting First Party Data

    Advertising guru Sir Martin Sorrell said that “2020 is the year of first-party data.” He’s partially right. Actually, its importance will extend far into the next decade, as savvy marketers and businesses leverage its power.

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