We believe that audience strategy is a key element to the success of member organizations in a digital first environment. Audience strategy asks associations and societies to shift focus from serving members to serving a broader audience of potential members, subscribers,  partners, thought leaders and more. This shift helps organizations transform their member-centric models into a dynamic, global, growth-minded approach.

Our blog is full of audience strategy resources - read on for a collection of articles, videos, infographics and more.

What is Audience Strategy?

Audience Strategy: Paving the Way for Digital Transformation - Article

Steve Lieber Introduces Audience Strategy - Video

How does Audience Strategy fit into my broader planning and approach?

Enterprise Strategies to Future-Proof Your Organization - Article

5 Strategic Levers to Become a Digital First Association - Article 

Get Your Association’s Digital Readiness Score - Quiz

Audience Strategy Case Studies

How HIMSS Grew an Engaged audience of 2M - Infographic

Steve Lieber on the Audience Strategy at HIMSS - Video

How digitalNow Pivoted to Digital First Operations - Article

What’s Next

If you reviewed all of the resources linked above, you’re likely starting to see that audience strategy is a critical part of cultivating your organization's broader intelligence. If you’re wondering where to start, the answer is in technology - invest in the right tools to unlock the insights your organization needs to pivot and  grow. We’ve built a tool specifically to help associations and societies unify their systems to unlock this organizational intelligence. Interested in learning more? Check out this quick introduction to our platform, continue browsing our blog, or reach out- we’d love to tell you more about Hum.