In a digital environment where …

  • 70% say their loyalty is influenced by an organization’s understanding of their personal needs.
  • 67% say it’s important to adjust digital content based on their current context for a real-time personalized experience
  • 42% are annoyed when content isn’t personalized


It’s clear that personalization is no longer just “nice to have.” It’s a critical piece of the association experience.

Did you know that approximately 63% of members expect digital content to adjust based on their behavior? And yet, only 25% of associations have plans to launch personalized communications in 2021.

This will be a year of pivotal change and growth for associations. In 2020, the industry showed it was capable of making significant short-term changes in response to the global pandemic. But associations have struggled to fully prepare for the future environment where digital-first engagement isn’t just growing in importance - it has taken over.

Our team took a deep dive into trends across industries and generations to discover what modern members expect from digital experiences. We compiled our findings into a free report designed to help associations understand modern member expectations.

This report is a collection of secondary research, insights and takeaways designed to help associations adapt in 2021. In recent years, e-commerce and online subscription businesses have introduced an environment where consumers have begun to expect a highly personalized experience from almost every digital interaction. In this report, you’ll discover the nuances of these new expectations. Expect helpful facts, stats, quotes and insights that you’ll want to share with your CIO. Finally, we’ll leave you with three takeaways for launching custom experiences for your members, subscribers and partners. 


Download the Report 

Take a Look Inside: